Advertising newsletters are indispensable for any promotional campaigns advertising selected products from the offer, as well as for periodically informing the customer about changes in the permanent offer.
The graphic design of the newsletter should be prepared in a size compatible with the model of the ordered product. The mockup for the project and its description are available on the left side of the product configurator. Deliver your print-ready design in PDF X-3 format (check PDF export options in your application). When designing, we recommend keeping margins of at least 3 mm and, in the case of a background other than white, bleed for 2 mm (the format increased by 2 mm on each side). Do not combine the pages into the folds, thus creating a document with a double page size, because the automatic preview will be generated incorrectly. PDF should be saved in CMYK color space, and black text should be black only (C0 M0 Y0 K100)
The lightest paper in the offer is coated wood paper with a weight of 65g One Bulk 1.14 which in our configurator is the default paper.
One Bulk 1.14 65g is a high-quality double-sided coated matte wood paper with high volume and opacity. One Bulk wood paper has special features that result in a good quality product. Despite its low basis weight, its opacity parameters and thicknesses are similar to those of wood-free (chalked) coated papers of much higher basis weight. This paper, due to its low basis weight and thus favorable price per sheet, is an excellent choice for the production of multi-page newspapers in large volumes (tens of thousands of pieces). Using 65g wood paper, which is fluff paper, we get a lower weight of the newspaper, a better price of the product and a quality effect similar to the much more expensive and heavier 115g wood-free coated paper.
Another paper very popular in the production of newsletters in low circulation (up to several thousand pieces) is wood-free (chalked) coated 115 - 135g matt or glossy paper. This type of paper is commonly found in advertising flyers and folders. Due to the high quality of whiteness and the quality of the surface finish, it ensures the highest print quality.
To sum up:
If the circulation of newsletters is low and the weight of the newsletter is not limited , usually 115g coated cellulose paper is selected.
If the circulation of newsletters is high and / or the low weight is limited , coated wood paper 65g should be used
Comparison table of Novatech (woodfree) and One Bulk (wood) papers
|The name of the paper|| Grammage|
(g / m²)
|One Bulk 1.14||65||95||87||74|
|Ecco Book 1.4||60||94||80||84|
|Ecco Book 1.6||70||97||80||112|
|Ecco Book Cream 2.0||60||92||73.5||120|
|Ecco Book Cream 2.0||70||93||73.5||140|
|Ecco Book Cream 2.0||80||94||73.5||160|
|Ecco Book Cream 2.0||90||94||73.5||180|
The leaflets are printed on an industrial Heidelberg sheetfed machine in full color in the Euroscale (CMYK) standard at a high resolution of 2400 DPI using a hybrid screen. Colors in print are densitometrically controlled to an ISO standard appropriate for the printing substrate used.
We distinguish three types of leaflets:
Multi -page newsletters can be made in a stapled or folded (folded) form
There are the following ways of folding leaflets, such as:
The folded form is less time-consuming to manufacture and thus more attractive in terms of price compared to the sewn binding.