Discount coupons, leaflets, tickets with a variable code

We produce coded printed materials in any form
with sequential numbering or unique codes recorded digitally, in barcode or QR code format

Applications of coupons with a variable code

Coupons with a variable code are a modern marketing tool that enables companies to track and analyse the effectiveness of promotional campaigns. Thanks to unique codes, each coupon is assigned individual data, enabling precise monitoring of customer responses and assessment of the effectiveness of various distribution channels, such as e-mail, SMS or social media. These coupons also increase transaction security, reducing the risk of misuse and counterfeiting. Furthermore, personalising offers through variable codes can significantly increase customer engagement and loyalty.

Benefits

1. Tracking campaign effectiveness: Real-time data analysis.
2. Reduction of misuse: Increased security thanks to unique codes.
3. Personalisation: Better matching of offers to individual customer needs.
4. Increased loyalty: Improved customer relationships through tailored promotions.

Examples of applications

• Retailers: Tracking promotional campaigns in physical stores and online.
• Restaurants: Offering discounts and promotional meals.
• Events: Tickets with individual discount codes for future events.
• E-commerce: Discount codes for returning customers.

The use of coupons with a variable code brings measurable benefits, including increased sales and customer satisfaction.

Offer for printing coupons with a variable code

We offer discount coupons - leaflets printed with a variable numeric code, alphanumeric code, barcode, QR code, address, etc. Each coupon or ticket may contain 1 or more variable codes, addresses, texts. In the case of several codes on 1 leaflet, they are placed one below the other in one column.

Coupon and ticket coding

It can be carried out in many different ways:

• Sequential numbering e.g. from 0001 to 1000
• Alphanumeric coding in the form of unique codes resulting from combinations of digits and letters
• Combined coding, fixed content + variable numeric or alphanumeric content
  

The method of displaying the coding can also be carried out in different ways:

• Numeric numbering
• barcode
• QR code

In the case of variable random alphanumeric codes  or variable text entries, e.g. surnames, addresses, etc., the content for printing should be supplied in the form of a *.XLSX (Excel) or *.CSV file . In the supplied file, each subsequent row of the first column should contain a different valid code. The number of codes in 1 file is not limited.

Modern e-commerce systems allow unique discount codes to be generated in the form of CSV, XLSX files, etc. The obtained file with codes can be used for printing on coupons, discount leaflets, tickets, etc. A customer who makes a purchase and receives a unique discount code will usually keep the coupon in order to make a favourable transaction in the future. Thanks to this measure, we build customer loyalty and motivate them to make regular purchases at a promotional price.

How do we print coupons with a unique code?

We print discount coupons, leaflets and tickets from PDF files in full colour (Euroscale) CMYK or black, single- or double-sided. Codes and variable data are always printed in black. Printing of coupons, tickets and leaflets with a unique code is carried out on uncoated or coated paper (matt or gloss) in weights from 120 to 350g.

Additional enhancements for coded printed materials

We can additionally enhance personalised printed materials with a variable code as follows:

• Lamination with matt or gloss film additionally stiffens, increases durability and aesthetic qualities.
• Perforation - enables individual codes to be torn off from the sheet.
  
• Creasing - in the case of stiff papers, allows the coupon to be easily folded into a booklet form.
• Die-cutting - allows any shape to be cut out, e.g. a credit card shape with rounded corners, or a hole to be made to create a tag form.
  

For technical consultation of available options, please contact a specialist via Whatsup at the telephone number +48 601 501 502.

Production time for personalised coupons

We offer short order completion times and provide professional advice. In the case of non-standard production or questions regarding the preparation of materials, please contact the printing house.