Packaging, Wrapping, Gift, Decorative Paper with Custom Print

logo, advertising, special occasion, custom-made

Advertising wrapping paper with logo: a modern marketing tool

Introduction

Decorative wrapping paper is widely used for packaging products in all types of stores, bakeries, patisseries, and other producers. Its role goes beyond aesthetically securing goods; it also serves as a crucial element in a company's marketing strategy. In an era of increasing competition and the need to stand out, advertising wrapping paper with a logo becomes an invaluable tool for brand building.

Uses of advertising wrapping paper

Retail Stores:
Decorative wrapping paper is commonly used in clothing stores, jewelry shops, stores with decorative items, and many others. Customized paper with a logo not only protects purchased products but also emphasizes their uniqueness and prestige.

Bakeries and Patisseries:
Decorative wrapping paper is perfect for bakeries and patisseries. It allows customers to receive products in aesthetically pleasing and elegant packaging, which enhances perceived value and influences brand perception.

Manufacturers and Artisans:
Handcrafters, producers of natural cosmetics, and eco-friendly products often use decorative wrapping paper to highlight the uniqueness of their products. Paper with a logo not only protects the products but also acts as a carrier of information about the company.

Benefits of advertising wrapping paper with Logo

Building Brand Awareness:
Wrapping paper with a printed logo acts as mobile advertising. Customers carrying purchases wrapped in such paper promote the brand among potential new recipients.

Professionalism and Attention to Detail:
Carefully wrapped products in company-branded paper reflect the professionalism of the company and attention to detail, which can attract more demanding customers.

Personalization and Uniqueness:
The ability to customize patterns, colors, and add logos allows the creation of unique packaging that stands out from the competition.

Enhancing Customer Loyalty:
Elegant and thoughtful packaging makes customers feel appreciated, which affects their loyalty to the brand.

Designing and printing wrapping paper with Logo

The process of creating advertising wrapping paper with a logo starts with design. It's essential to understand the brand identity and its values. The graphic design should be consistent with the overall visual strategy of the company.

Next, the appropriate type of paper is selected – it can be eco-friendly, high grammage, glossy, or matte, depending on the needs.

Success examples

Many well-known producers and retailers successfully use advertising wrapping paper with logos. For example, a luxury clothing brand uses wrapping paper with a subtle logo and elegant pattern to emphasize the prestige of its products. Another example is popular patisseries that gain customer loyalty and stand out from the competition through aesthetically pleasing packaging with a logo.

Summary

Advertising wrapping paper with a logo is not only a practical solution for packaging products but also an effective marketing tool. Its use translates to building a strong brand, increasing recognition, and enhancing customer loyalty. Investing in aesthetic and personalized packaging is a step towards professionalism and attention to every detail, which is invaluable in today's market.

How to Prepare a Graphic Design for Printing Wrapping Paper

The graphic design for wrapping paper should be prepared in a size that matches the ordered product template. The template and its description are available on the left side of the product configurator. The print-ready design should be provided in PDF/X-3 format (check export to PDF options in your application). When designing, in case of non-white background, a 2 mm bleed (format enlarged by 2 mm on each side) is required.

What to Do If You Do Not Have a Design for Printing Wrapping Paper?

You can order a wrapping paper design from our print shop. Prepare a clear description and high-quality materials to allow us to create it efficiently. The design completion time is determined individually and is not included in the order completion time provided in the product configurator on the print shop's website.

What Substrates Do We Use for Printing Wrapping Paper?

We print wrapping paper on high-quality matte wood pulp paper with grammages of 65g, 80g, 90g. This paper is characterized by good plasticity, volumetric bulking, and despite its low grammage, it has low transparency. The paper has a natural color without the use of brighteners, making it different from popular wood-free coated papers used, for example, in flyer printing.

How Do We Print Wrapping Paper?

Wrapping paper is printed in sheets up to B1 format (1000x700 mm). The print shop does not produce paper in rolls. Standard printing is done in full color using the Euroscale CMYK palette or optionally with Pantone colors. High-resolution printing at 2400 DPI allows for the reproduction of photos, texts, and graphic symbols in the finest detail. The minimum order for wrapping paper is 100 sheets.

What Size Can Wrapping Paper Be?

The product configurator allows you to order wrapping paper in any size up to 1000x700 mm.

What Are the Lead Times and Prices for Printing Wrapping Paper?

The product configurator on the product page quickly calculates lead times and prices. Two lead times are available: standard or express. Contact the print shop to negotiate an individual lead time for wrapping paper printing if necessary.

How Is Printed Wrapping Paper Delivered?

Depending on the format of the wrapping paper and the ordered quantity, the goods are delivered rolled in cardboard packaging or flat on a pallet.

If You Have Additional Questions

about the printed clothing labels at our company, feel free to contact us. The print shop is ready to answer your questions from 8 AM to 8 PM. We welcome your inquiries and are happy to answer any questions you may have.